Most people, if they do not have a Facebook profile themselves, know what Facebook is. It has become nearly ubiquitous in our current time, and while some social media sites have found themselves getting lost and replaced by something newer, Facebook has held on. It remains one of the most popular social media sites used by adults in the country, and many businesses use Facebook as well. There are many ways businesses can use Facebook to help market themselves.

The first thing businesses can do is create a robust page on Facebook. The Facebook page can be customized based on the business and includes photos, hours, reviews and more. Businesses can find their best photos and make them the profile picture or cover photo of their page. They can include their physical address, open hours if applicable, and post updates about what they are offering. These updates can be photos or text that anyone can see. Businesses can also use their Facebook pages to include information about contacting them, whether it be through email, phone or messenger (a Facebook service). If the business is going to have a special event, like a fundraiser or the release of a new product, they can create an event on Facebook to help spread the word about it. 

Businesses can use their Facebook pages to interact with other local businesses and new and existing customers. They may share a post from another business, who can return the favor and increase exposure about them. Existing customers can share posts published by the business, and encourage potential new customers to learn about the business. Interacting with other people and businesses on Facebook can be a very affordable marketing technique.

Business pages on this site can be used to advertise for new job positions or current sales. Facebook also allows businesses to run advertisements on their platforms, which can be a powerful marketing tool. The advertisements can be customized so that they are seen by people who live in the area of your business and are in your target audience. You can also choose your advertising budget, which is convenient and beneficial as all businesses have different budgets. 

Whether you choose to run your Facebook page without costs, or you decide to run advertisements, using Facebook for your business can be worth the time and effort. You can interact with other businesses and customers, and encourage others to become customers for the first time, too.