Small businesses looking to produce professional marketing content without hiring large creative teams have new options as Adobe expands Firefly into a more comprehensive AI-powered creative studio. The company announced new AI agents, video and image editing capabilities, and design tools at Adobe MAX on November 10, 2026, aiming to simplify how businesses create and manage digital content.

The expansion brings more of Adobe’s creative technology into Adobe Firefly, allowing users to generate images, edit videos, develop branding materials, and build interactive prototypes within a single environment.

A central part of the announcement is an expanded Adobe Creative Agent, which lets users describe creative tasks in everyday language while AI coordinates tools and models to complete the work.

AI Agents Take on More Creative Work

Adobe is expanding its Creative Agent through the Firefly AI Assistant, currently in beta. The technology allows users to direct projects conversationally, from creating marketing materials to modifying existing designs.

New capabilities include:

• Customization and preferences: Businesses can establish brand colors, formatting requirements, and design guidelines that carry across projects.
• Plan Mode: Users can review and approve an AI-generated plan before work begins or allow the agent to proceed independently.
• Model Selector: Creators can choose specific AI models or let the system select one automatically.
• Always-on agents: A preview feature supports background tasks such as organizing assets, checking quality, and preparing content for different marketing channels.

For a small business managing multiple marketing platforms, these capabilities could reduce repetitive production work while helping maintain consistent branding.

“We’re excited to offer every creator an agent that supports the creative process from the moment you first explore an idea, to the moment you bring it into the world, working across tools, models and workflows where your taste, style and vision lead,” said Forest Key, Vice President, Adobe Firefly and Agentic AI at Adobe.

New Video, Image, and Design Tools

Adobe also introduced expanded creative tools designed to make advanced editing accessible to users with varying levels of experience.

Firefly Video adds capabilities for developing stories, arranging clips on simplified timelines, adding captions, and generating transitions and supplemental footage. A small retailer, for example, could use these features to turn product footage into promotional videos for social media.

Firefly Design, currently in beta, combines illustration, image editing, animation, 3D, and print design within one workspace. Businesses could develop packaging concepts, promotional campaigns, and branding materials without switching between multiple applications.

Firefly Image introduces more precise editing controls, including Edit Object, Edit Text, Relight, and Retouch. These tools allow users to modify specific elements of an image without changing the surrounding content.

Adobe is also introducing Quick Actions, a collection of predefined workflows. Options include removing unwanted objects, generating thumbnails, and building product advertisements.

The platform supports models from several AI providers, including Google, OpenAI, ByteDance, Kling, and others. Recent additions include Dreamina Seedance 2.5, Kling 4.0, GPT Image 2.6 Sunburst, GPT Image 2.6 Flare, and Nano Banana 2.1.

This broader selection gives businesses more options for generating different visual styles without managing separate creative platforms.

Automating Campaigns and Building Prototypes

Adobe introduced two additional capabilities focused on streamlining larger creative projects.

Firefly Graph, available in beta, allows users to build repeatable workflows that combine AI models and Adobe tools. Businesses could use it to create multiple advertising variations or adapt branded materials for different campaigns.

Firefly Builder, currently in private beta, enables users to create interactive prototypes for websites, presentations, and applications through natural-language instructions. Users can then edit individual elements directly without writing code for the initial prototype.

These features could be particularly useful for entrepreneurs testing website concepts or developing marketing materials before committing resources to full production.

What Small Businesses Should Consider

Adobe cited its Creators’ Toolkit Report, which found that 78% of surveyed creators said creative AI accelerated the growth of their business or following.

However, businesses evaluating these tools should consider several factors.

Subscription costs and usage limits could affect the economics of AI-assisted production, particularly for businesses generating large volumes of content. Companies should also establish review procedures to catch inaccurate visuals, inconsistent branding, or unsuitable AI-generated material before publication.

Businesses using third-party models should review applicable usage terms and consider how customer information and proprietary assets are handled.

Availability also varies. Adobe said Edit Text, Retouch, Relight, and Quick Actions are generally available now, while other new capabilities remain in beta. Firefly Builder requires joining a private beta waitlist. Details about subscription options are available on Adobe’s Firefly pricing page.

For small businesses, the expansion reflects a shift toward AI tools that handle more of the creative production process rather than generating individual images or videos. Whether those capabilities produce meaningful savings will depend on pricing, output quality, and how effectively businesses incorporate them into existing workflows.

This article, “Adobe Expands Firefly With AI Agents and New Creative Tools” was first published on Small Business Trends