This holiday season, Canadian consumers will have a new way to shop—PayPal Pay in 4. This buy now, pay later (BNPL) option offers users the ability to split their purchases into four equal, interest-free payments, all without additional fees. As the latest addition to a growing trend in flexible payment options, this service arrives just in time for busy shopping days like Black Friday, Cyber Monday, and Christmas, allowing small businesses to enhance their customer experience.

With millions of online retailers, including prominent names such as The Home Depot Canada and Ticketmaster opting into PayPal Pay in 4, consumers can expect simplified payment options for purchases ranging from $30 to $1,500. Automatic payments ensure that installments remain manageable, and with multiple funding options—debit, credit, or bank account—shoppers will find flexibility at checkout.

Providing cost-effective options is crucial for small businesses looking to attract customers this holiday season. According to PayPal’s 2025 Festive Spending Survey, 60% of potential BNPL users said they would consider using the service if it came with no fees. This insight suggests significant demand among budget-conscious consumers.

Michelle Gill, General Manager of Small Business and Financial Services at PayPal, stated, “To meet demand for transparent and trusted payment options, PayPal’s Pay in 4 helps Canadians manage cash flow without late fees or hidden costs.” By offering this payment solution, small business owners can increase their conversion rates and sales. Studies indicate that businesses providing BNPL services see an 80% increase in average order values, which can significantly impact revenue during critical shopping periods.

Shoppers are increasingly deliberate in their spending—74% of Canadians set a budget for holiday shopping and actively plan their purchases. Moreover, 31% express interest in using BNPL for appliances, and 30% for home décor and furniture. This trend suggests that offering BNPL could broaden the market for small retailers looking to cater to diverse consumer needs.

While the benefits of adopting this payment method are compelling, small businesses should also evaluate potential challenges. Implementing a new payment option requires an assessment of whether their existing infrastructure can seamlessly integrate with PayPal Pay in 4. Businesses need to consider transaction fees and any necessary adjustments to their checkout processes. Remember, these fees can vary based on the merchant’s arrangement with PayPal.

Moreover, consumer expectations are higher than ever; shoppers expect clarity and ease in payment options. Business owners must communicate the benefits of PayPal Pay in 4 clearly, ensuring customers understand there are no hidden fees involved. Small businesses should also harness marketing strategies to highlight this new offering, particularly during peak shopping seasons.

Pattie Lovett-Reid, a financial commentator, emphasizes the importance of financial management during times of economic uncertainty: “Having flexible payment options that give you some breathing room, without fees or interest, is a great way to manage cash flow.” This sentiment underscores why small businesses might find value in adapting to consumer preferences for more flexible shopping solutions, especially as they prepare for the busy holiday season.

In addition to enhancing the shopping experience, PayPal is collaborating with Cadillac Fairview to promote its Pay in 4 offering through festive in-person pop-ups in malls across key Canadian cities such as Toronto and Vancouver. Such initiatives can attract more foot traffic and create additional visibility for participating businesses.

For small business owners looking to thrive in a competitive retail environment, adopting PayPal Pay in 4 may not just be an advantage—it could become a necessity. By aligning with consumer demands for flexibility and cost transparency, businesses can position themselves more favorably as shopping habits evolve.

For more details on PayPal Pay in 4, visit the official page here.

Image via Google Gemini

This article, “PayPal Launches No-Fee “Pay in 4” Option for Holiday Shoppers in Canada” was first published on Small Business Trends