There’s a big market for your services if you’re looking to start a pool cleaning business. According to the Association of Pool & Spa Professionals, there are over 10 million residential pools in the United States.

How to Start a Pool Cleaning Business

Here’s how to start your own business cleaning them.

Decide How to Begin

There are two big choices for starting a pool cleaning business. You can either start your own company from scratch or buy an existing route. If you’re starting from scratch, the cost can be under $2000 for everything like pool skimmers and the other equipment you’ll need.

Choose to Start From Scratch

If you are starting with nothing, printing up a few business cards and leaving them with local pool supply stores works. Leaving these cards with local pool builders is another excellent idea. Make sure to tell them to refer you to their customers. You can work out an arrangement for these referrals.

Or Consider Buying a Route

Buying an existing route is a ready-made solution, but the upfront costs are quite a bit higher. There’s already an industry of people who will sell you a route, but you need to pay for these established businesses.

In fact, Pool and Spa News reports you can expect to pay up to 12 times the monthly service rates you’ll charge. Some routes will set you back $60,000 at first.

Either way, you should consider joining an association that provides you with insurance and other coverages.

Get the Right Equipment

Getting the right tool for any job can always be the difference between success and failure. In the case of your own pool cleaning business, you’ll need a series of different ones.

Talk to Industry People

Talking to people who work in the industry and suppliers can help point you in the right direction.  There’s several broad categories like skimmers, brushes, vacuums and hoses and accessories and you’ll need something from each to get started.

Telescopic pool cleaning poles and brushes to scrub the floors and walls of your client’s pools are some of the staples. For the telescopic pole, you need to consider a few factors like strength. Remember you’ll be using this and pushing it underwater to clean the bottoms and sides so it needs to be able to stand up to the pressure.

For this standard piece of equipment, two-piece construction is a good idea. Don’t forget the other must haves like a water testing kit.

Check Out the State and Municipal Requirements

It’s important to make sure that everything about your pool cleaning business is aboveboard with your local and state governments.  Different states can have different routes to take and even your municipality might have a few boxes you’ll need to check.

Depending on where you live, you might need a few years of experience before you apply. You’ll more than likely need to pay a licensing fee which will expire after a few years. On top of those extra payments, there’s usually a one-time application fee that you need to open your wallet for.

Providing Outstanding Service: Building a Reputation for Success in the Pool Cleaning Industry

Starting a pool cleaning business is just the first step towards success. To thrive in this competitive market and build a reputable brand, focus on providing outstanding service and delivering exceptional customer experiences.

Prioritize Customer Satisfaction: Always put your customers first and strive to exceed their expectations. Respond promptly to inquiries and address any concerns or issues promptly and professionally. Regularly communicate with your clients to keep them informed about the condition of their pools and upcoming service schedules.
Offer Customized Service Packages: Tailor your service packages to meet the unique needs of each client. Provide options for one-time cleanings, regular maintenance plans, and specialized services based on pool size and specific requirements.
Train and Invest in Your Team: Hire skilled and reliable pool cleaning technicians and invest in their training. Ensure that your team is knowledgeable about the latest cleaning techniques, equipment, and industry best practices.
Utilize Quality Cleaning Products: Use high-quality and eco-friendly cleaning products to ensure effective pool maintenance while being environmentally conscious. Partner with reputable suppliers to access top-notch pool cleaning solutions.
Emphasize Safety and Compliance: Follow all safety protocols and guidelines to prevent accidents and ensure a safe working environment for your team and clients. Comply with all state and municipal requirements, including licensing and insurance, to operate your business legally and professionally.
Promote Your Brand: Build a strong online presence through a professional website and active social media profiles. Showcase before-and-after pictures of your pool cleaning projects to demonstrate your expertise. Encourage satisfied customers to leave positive reviews and testimonials to attract new clients.
Offer Referral Incentives: Implement a referral program to encourage satisfied customers to refer your services to their friends and family. Provide discounts or other incentives for successful referrals, helping to expand your client base through word-of-mouth.
Stay Updated with Industry Trends: Stay informed about the latest trends, technology, and innovations in the pool cleaning industry. Attend trade shows, conferences, and workshops to network with industry professionals and learn from experts.

By focusing on exceptional service, personalized offerings, and customer satisfaction, your pool cleaning business can gain a competitive edge and establish a strong reputation in the market. Your commitment to quality, safety, and professionalism will lead to long-lasting relationships with clients and sustainable growth for your business.

Key Strategies for Success in Pool Cleaning Industry

Prioritize Customer Satisfaction

Offer Customized Service Packages

Train and Invest in Your Team

Utilize Quality Cleaning Products

Emphasize Safety and Compliance

Promote Your Brand

Offer Referral Incentives

Stay Updated with Industry Trends

Conclusion

Starting a pool cleaning business presents a lucrative opportunity in a market with over 10 million residential pools in the United States. Whether you decide to start from scratch or buy an existing route, it’s essential to focus on outstanding service to build a reputation for success in the pool cleaning industry.

Prioritize customer satisfaction by going above and beyond to meet their needs and expectations. Offer customized service packages that cater to individual pool requirements, providing both one-time cleanings and regular maintenance plans. Invest in your team’s training to ensure they are equipped with the latest cleaning techniques and industry knowledge.

Select high-quality and eco-friendly cleaning products to deliver effective pool maintenance while being environmentally conscious. Emphasize safety and compliance by adhering to all regulations and guidelines set by state and municipal authorities.

Promote your brand through a professional online presence and encourage satisfied customers to leave positive reviews and testimonials. Implement a referral program to expand your client base through word-of-mouth recommendations.

Stay updated with industry trends to stay ahead of the competition and embrace new technologies and innovations. By following these strategies and maintaining a customer-oriented approach, your pool cleaning business can thrive and establish itself as a trusted name in the industry.

Through dedication, hard work, and a commitment to excellence, you can build a pool cleaning business that stands out, attracts loyal customers, and ensures long-term success in this rewarding market.

Save money on shipping costs for your Amazon purchases. Plus, enjoy thousands of titles from Amazons video library with an Amazon Prime membership. Learn more and sign up for a free trial today.

Photo via Shutterstock

This article, “How to Start a Pool Cleaning Business” was first published on Small Business Trends