Small business owners are always on the lookout for innovative ways to enhance their brand visibility and reach new customers. Google Gemini’s latest initiative, the Global AI Film Award, offers a promising avenue for small enterprises to leverage artificial intelligence (AI) in creative storytelling, potentially expanding their marketing horizons and audience engagement.

The newly launched Global AI Film Award is now accepting applications, and it presents an exciting opportunity for individuals and businesses alike to showcase their creativity using Google AI tools. With the rise of short-form video content, this competition encourages filmmakers to harness the power of AI to craft compelling narratives that resonate with today’s audiences.

Participants in the award can submit films that are between 7 and 10 minutes long, provided that at least 70% of the content is generated using Google AI tools like Google Gemini. These films must also include English subtitles, expanding accessibility for a global audience. According to the guidelines, while entrants can use other editing software for final touches, Google’s tools should form the core of the video creation process. This requirement not only highlights the innovative potential of Google’s capabilities but also encourages filmmakers to explore the possibilities within AI.

“The Global AI Film Award opens the door for creativity in ways that were previously unimaginable,” states a representative from Google. “We’re excited to see how businesses creatively tell their stories with the help of our technology.”

For small businesses, this competition is not just about filmmaking; it encompasses broader marketing prospects. Creating unique video content can significantly enhance brand awareness and engagement. Given that videos can quickly capture attention and convey messages effectively, small businesses could see a strong return on investment if they harness AI tools to produce high-quality film content. Engaging stories about products, customer experiences, or brand values could lead to stronger connections with audiences, which is vital for any business’s growth strategy.

Moreover, the application window is extensive, running until November 20, 2025. This timeline allows businesses ample opportunity to create polished submissions. The competition will culminate in a jury of global experts evaluating the entries, which adds an element of prestige for those who participate. Winning or even being recognized can enhance a company’s credibility and attract attention from potential customers and partners.

However, small business owners should recognize potential challenges when participating in the Global AI Film Award. The requirement that 70% of the film’s content must be AI-generated may pose a learning curve for those unfamiliar with using Google’s platforms. For many small business owners, time is a precious commodity, and investing effort in mastering AI filmmaking tools may not yield immediate results.

Additionally, while the ability to submit multiple entries allows flexibility, the requirement that all entries be submitted under one person’s name could complicate teamwork dynamics. Small business teams often bring diverse skills to the table, and limiting submissions to a single point of contact may hinder collaborative creativity.

It’s also essential for small businesses to consider how they can integrate this initiative into their overall marketing strategy. Filmmaking should align with business goals, ensuring that the messages resonate with target audiences and reflect brand values effectively. Understanding your market while harnessing the latest technology will be crucial in reaping the benefits of this award.

As the deadline approaches, small business owners would be wise to explore the tools available through Google Gemini to craft their stories. The combination of AI technology with marketing creativity could provide business owners with a powerful tool for storytelling that drives customer engagement and supports brand objectives.

For more information on the contest and submission guidelines, check out the official announcement by Google here. The Global AI Film Award may just be the push your business needs to enter the world of video storytelling.

Image via Envato

This article, “Global Film Award Seeks Entries Created with Google AI Tools” was first published on Small Business Trends