In a year characterized by transformative fashion statements and cultural shifts, eBay has unveiled its Watchlist trend report, providing valuable insights for small business owners navigating the dynamic fashion landscape. The report reveals how shopping habits reflected in buying behaviors and search trends for various fashion brands and styles in 2025, which can directly impact inventory decisions for small businesses.

Brie Welch, eBay’s stylist, emphasized the relevance of pre-loved items, stating, “This season, people are embracing the beauty of pre-loved style by choosing pieces that feel personal, meaningful, and sustainable.” With eBay spotlighting the allure of second-hand shopping, small business owners can consider integrating vintage or pre-loved items into their offerings to attract an increasingly eco-conscious consumer base.

Key insights emerging from the report indicate that brands like Louis Vuitton and Gucci maintain tremendous popularity, with 13 Louis Vuitton items listed every minute. Meanwhile, up-and-coming brands like KidSuper and LUAR reported extraordinary growth year-over-year, showing that diverse inventory choices can appeal to both established luxury seekers and more avant-garde shoppers. For small businesses, keeping an eye on these trends can guide strategic purchasing and inventory diversification.

One fascinating trend is the impact of pop culture on shopping behaviors. For example, Taylor Swift’s recent engagement photos sent Cartier Santos Demoiselle searches soaring by 194%. Small business owners should consider how relevant cultural moments might influence purchasing trends, as leveraging such events in marketing strategies can engage potential buyers effectively.

As the year approaches holiday peak shopping, eBay’s report identifies several compelling fashion themes that could shape holiday offerings. The “High Shine” trend is marked by increased interest in metallic and embellished pieces, with searches for Seiko rhinestone watches soaring by 983%. This shift towards standout accessories presents an opportunity for retailers to highlight similar items, significantly enhancing their appeal to customers looking for festive and eye-catching gifts.

In terms of practicality, trends like “Cozy Luxury” showcase a blend of comfort with sophistication. Searches for items like suede penny loafers and embellished slippers grew by 47% and 98%, respectively. For small business owners, stocking versatile products that resonate with this trend could meet growing consumer demand for stylish yet comfortable options, particularly relevant during the colder months.

Moreover, as bright coats and funnel-neck jackets surged in popularity by 365% and 136%, respectively, the “Loud Layers” trend indicates a desire for outerwear that makes a statement. Small retailers might find success by curating bold outerwear selections, positioning them as essential purchases for the season.

Rich jewel tones also emerged as popular choices, with searches for colors reflective of gemstones on the rise. Involving these hues in holiday collections could resonate well with shoppers, as many start their gift shopping during this period. Small business owners should monitor these color trends closely to ensure their product ranges align with customer interests.

Despite the potential benefits, small business owners should also consider challenges that may arise from the evolving market conditions illustrated in the eBay report. The notable growth of established brands might pose competition, leading small businesses to differentiate themselves through unique offerings or customizations. Understanding the balance between popular items and distinctive choices will be critical in this competitive landscape.

Ultimately, eBay’s Watchlist trend report is not just a reflection of 2025’s fashion narrative—it serves as a resource for small business owners looking to refine their strategies. By harnessing insights from consumer trends, seasonality, and cultural milestones, smaller retailers can adapt their approaches to meet emerging demands while capturing the essence of what makes each sale special.

For a deeper dive into the trends that defined 2025 and what’s upcoming, eBay encourages interested parties to explore the full report at eBay Watchlist trend report.

Image via Google Gemini

This article, “eBay Unveils 2025 Fashion Trends: Vintage Revivals and Holiday Styles” was first published on Small Business Trends