Many friends gather over cocktails, including the founders of Mission Craft Cocktails. In fact, the pair enjoyed this tradition so much that they built a business around it. And they’re even using the venture as an opportunity to give...

A recent study by Baymard highlights a critical challenge in the e-commerce sector: approximately 70% of online shopping carts are abandoned during the checkout process, often due to the complexity and time-consuming nature of completing a purchase. However, new...

In 2024, the idea of making and selling products from home is not just a trend, but a revolution. It’s a business idea that has empowered thousands of people to turn their skills and passions into profit. Here’s a...

Small businesses are abandoning office space at a faster rate than larger rivals, and, in preferring the work at home business model, larger companies may soon follow suit. These were the findings of two recent studies, which explored trends involving...

In today’s fast-paced business landscape, small business owners face numerous challenges in managing their operations efficiently. One solution gaining popularity is the utilization of virtual assistants. These skilled professionals offer a wide range of services remotely. They provide small...

What is accounting? In this article, we’ll explain how to get started with an accounting system for your small business. You’ll also learn about accounting, from basic definitions of the basic types to practical applications. A small business owner must...

Zoom Video Communications, Inc. is introducing an AI-powered platform called Zoom Workplace. This platform is designed to revolutionize how small businesses connect, collaborate, and increase productivity, all within the familiar Zoom environment. Zoom’s latest venture, Zoom Workplace, alongside 40 new...

AI can revolutionize small business marketing by enabling targeted advertising, personalizing customer interactions, and automating repetitive tasks. Strategic Marketing West 2024 will feature CMOs and marketing experts who will showcase the benefits and implementation of AI. By analyzing customer data, AI...

Like you, I have been through a lot of ups and downs in my career as an entrepreneur. I was able to sell my last company, but previously I went out of business and then kicked out of my...

According to the National Federation of Independent Business (NFIB) the Small Business Optimism Index revealed a continued decline, registering at 89.4 in February and marking its 26th consecutive month below the 50-year average of 98. This downturn reflects the...