Key Takeaways Product stories are essential narratives that capture the essence of a brand, turning ordinary items into memorable experiences for customers.Compelling storytelling engages customers, differentiates products, and builds a strong brand identity, essential for successful marketing strategies.Notable examples...

Comcast announced Thursday that 100 small businesses in Grand Rapids, Muskegon, and surrounding communities will receive comprehensive grant packages through the Comcast RISE program. The initiative is part of a broader $3 million national effort aimed at supporting 500...

Discord has announced the expansion of its rewarded advertising format, Video Quests, to mobile devices, marking the company’s first foray into mobile advertising. The pilot for Video Quests on Mobile is expected to launch in June 2025 and aims...

Google has announced the rollout of a new AI-powered search enhancement for Gmail, designed to help users find emails more quickly and efficiently. The update introduces a smarter sorting feature that surfaces the most relevant results first, rather than...

UPS announced two new ground shipping products recently, expanding its end-to-end logistics offerings with the launch of UPS Ground Saver and UPS Ground with Freight Pricing. The company says these options are designed to meet the diverse needs of...

Key Takeaways Accessibility and Convenience: Start and manage your business anytime, anywhere using mobile apps designed for invoicing, customer service, and marketing. Cost-Effectiveness: Reduce overhead costs by leveraging digital tools and platforms, allowing for better cash flow and higher profit...

Key Takeaways Understand Flea Market Dynamics: Grasp the unique environment of flea markets to effectively attract customers and maximize profits. Research Before Selling: Conduct market research to analyze competitors, customer preferences, and pricing strategies to enhance your sales pitch. Identify Target...

They call him “the World’s #1 Small Business Guru” — the entrepreneurial and small business thought leader who has impacted the lives of millions of small business owners and hundreds of thousands of companies worldwide for over 40 years. On...

Key Takeaways Understand Clearance Sales: Clearance sales are designed to clear excess inventory, typically featuring significant discounts that appeal to budget-conscious consumers. Identify Seasonal Trends: Be aware that clearance sales often align with seasonal changes and holidays, offering an opportunity...

Key Takeaways Change as a Catalyst: Embracing change opens up opportunities for growth, both personally and professionally, allowing you to step outside your comfort zone. Recognizing Opportunities: Each shift in your environment can reveal potential for improvement, whether through new...