Your sales team has the essential job of bringing new clients to your company. Many business owners reward their salespeople with money. However, to really boost the motivation of these employees, you need to tap into their inner spirit in other ways as well. Here are six creative ways to inspire your salespeople.

1. Share the Deeper Meaning of Their Work

It’s essential to show the team how their work is meaningful to the company and your customers. Make sure the employees understand how your products and services impact people and their communities. A great way to do this is to share customer stories of how your products and services made their lives easier or better.

2. Encourage Collaboration 

Salespeople are naturally competitive. Avoid giving team members negative motivation by setting up head-to-head competition between them. Instead, give them goals to achieve against your competitors. Encourage knowledge-sharing and mentoring as well by rewarding those efforts.

3. Give Extra Perks

Offering your sales team extra perks lets them know they are valued employees of the company. To appeal to all the personalities of your team, provide a variety of options, such as:

• Extra time off
• Flexible work arrangments
• Leadership opportunities
• Tuition reimbursement
• Career path training and development

4) Reward Innovative Ideas

Many salespeople have an entrepreneurial spirit and great ideas to increase your company’s market share. Allow those employees to share their ideas with the leadership team and the freedom and time to implement them. Then, give a large reward to the inventor whenever an implemented idea achieves its goal.

5) Commit To Strategic Coaching

Too often, employees only hear from their managers when something goes wrong. This practice decreases the motivation of your salespeople as they associate management coaching with failure. Ensure all your managers are strategic leaders by devoting time to developing and praising their team members regularly. Your managers should also be available to give advice whenever help is needed.

6) Do Fun Team Competitions

Fun competitions among your teams always boost morale when done the right way. For best results, make it a simple competition that lasts for a few weeks and is fueled by real-time results. For example, run a two-week contest to reward the team that sets up the most appointments or makes the most sales calls. Get your executives involved to encourage and praise their teams throughout the competition.

Following these six tips helps to boost the motivation of your sales team and helps them achieve their goals.