Cross promotion is about expanding the marketing reach of your product. It’s a broad term that can mean advertising across different mediums or even cooperating with other companies to showcase each others goods and services. Here’s an example. You’re shopping...

Naming your business is one of the most important aspects of the branding exercise. It requires excellent foresight. Decide how to reach your target audience. And ensure you captivate them. There are pros and cons to choosing a unique...

Illinois became the first state to legislate compensation protections for minors featured in online content. Small businesses utilizing family-based vlogging and influencer marketing must stay updated, as this legislation might spread nationwide. The impetus behind the legislation was 16-year-old Shreya...

Sprout Social has officially announced its acquisition of Tagger Media. This venture marks Sprout Social’s strategic foray into the rapidly growing influencer marketing domain. For the uninitiated, influencer marketing has rapidly transformed how brands, especially small businesses, connect with their...

The beauty industry is always evolving, and keeping up with the latest trends is a job in itself. The 11th annual UK Beauty Trends & Innovations Conference brings together industry experts to share what is taking place in the...

What makes Amazon the preferred e-commerce behemoth for small-scale sellers? With so many e-commerce platforms for small businesses to sell their products, Amazon remains a compelling choice for many. 1. Value Proposition & Trust: Most sellers attribute their choice to...

Semrush has unveiled two groundbreaking ChatGPT features in its Listing Management tool. These advancements promise small business owners a significant edge in local SEO efforts. This is as the digital marketing landscape continues to evolve rapidly, and small businesses...

When starting a business, it often helps to glean tips from more experienced entrepreneurs. Those tips can be even more impactful if tailored to your niche or industry. Below, read tips from members of the online small business community...

Certifications and official designations can help businesses realize new opportunities to grow. But obtaining these certifications often requires additional resources that can strain small businesses. That’s why one new grant program is providing support specifically for businesses looking to...

Upwork has joined forces with AI powerhouse OpenAI with an initiative named “OpenAI Experts on Upwork,” which promises to give businesses direct access to top-tier professionals skilled in harnessing OpenAI’s cutting-edge technologies. For small business owners, this partnership presents a...