The holidays are upon us, and if you haven’t implemented social media into your holiday marketing strategy, it’s not too late! I’d like to share how you can continue building your online community using social media for various promotions, sales,...

Have you ever had your management team agree on something unanimously? If I were a betting man, I’d say probably not. And, that’s just how things are – just imagine how dull the world would be if we were all...

Social media is the main connection of the 21st Century, and businesses are tapping into it’s powerful potential. Social media can (and should) be used for more than status updates and sharing your meatloaf dinner with family and friends. When utilized correctly, social...

The first part of this series discussed the basics of integrated marketing and how the method blends traditional techniques with digital parts. The previous article looked at how this modern tool combined the elements of more conventional outbound marketing with...

Want your brand to stand out? Stop writing boring 500-word posts on your blog that receives 100 visitors a month. Other than giving your site a tiny shot of SEO “juice,” you really aren’t doing anything positive for your...

You’re a small business owner. You don’t have an endless marketing budget, or an abundance of time you can spend doing the marketing yourself for the that matter. You do, however, need to market your products or services to...

There’s a big demand for the very best in excellent visual content today. Content creators, bloggers, and marketers need striking videos and images. As one of the top stock image sites, Shutterstock is a great vehicle for small businesses...

You probably use social media for marketing your small business. You may use it in your personal life to keep in touch with friends. And you probably rely on social media to build business connections. But unless you also use...

The recent acquisition by ADP® of Honu HR, Inc. DBA Sora promises to be a game-changer in the HR tech landscape, especially for smaller firms grappling with diverse business application integrations. ADP, renowned for delivering human capital management (HCM) solutions...

Every small business owner, freelancer, or entrepreneur understands the importance of making the right investments. In many industries, particularly the restaurant sector, that investment includes picking the right footwear. This guide examines the world of non slip shoes and...