12 Email List Management Tips

If you’re looking to succeed online you’ll need a big market. Here’s some suggestions on how to build an email list, plus some email management strategies that work.

Wondering if this is a good way to make money? Incorporate some of the list management best practices below. And generate $42 dollars for every one that you spend.

What is Email List Management?

Email marketers and small business owners alike use this. It’s about building a subscriber list and list management. Plus keeping contact list data accurate. And tracking leads using email software. Read on to find out more, like how to start an email list.

Below you’ll find everything you need to get started.

Why You Should Have an Email Marketing Strategy

Having a big mailing lists isn’t enough. Small businesses need a plan so the right message gets to the right contact at the right time. Contact management tools help. But you need a strategy too. Here’s why.

For Personalized Content. This way you can create targeted emails. Subject lines should include a first name.
To Make Announcements. Use marketing emails to highlight a new service or product. Or even boast about an award or something new with your work.
To Collect Feedback. Up to date customer experience info is gold. Satisfaction surveys sent to email contacts boosts engagement and sales.
Drive Up Traffic. Any business online knows traffic means visitors equalling profits. Linking from an email to a landing page works.

12 Tips for Managing Your Email List

Following are some tips to get the most from this kind of digital marketing. Remember, an email list needs to be efficient and clean.

1. Clean Your Email List of Invalid Email Addresses

This one is at the top. Other list management best practices work better when the data is scrubbed. Remember there are some platforms that require lists to be clean.

Let bad addresses like invalid ones infect your list, and your sender reputation that scores credibility suffers. And your emails wind up in the trash.

So, you wind up asking: “How do I clean my email list?”

You need to look at email service providers that look after cleaning and verification. Search for ‘ the best email list cleaner,’ to get started. You’ll keep your newsletters out of spam folders.

Email List Verify

Start with 100 free verifications from your email database. There’s a spam traps checker too. These get cleaned to increase your cred. Pay as you go or get a monthly subscription.


Great for online marketing and check out the sliding price structure. Merge duplicate contacts. Keep quality contacts by removing invalid domains. This tool can monitor IP addresses.


Promising 98% accurate contact filtering. And 24/7 support. Plus an AI scoring system to ensure a healthy list. Pay as you go or monthly payment plans.


Avoid the spam folder with instant results. An excellent part of an email marketing platform since it is mobile ready. New subscribers can get 500 verifications for $5 dollars.


Get up to 10,000 emails cleaned for $0.008 cents per. Customers include Uber and Indeed.

2. Send Personalized Emails

Good email marketing campaigns need to catch a prospect’s attention in the subject lines. These need to be timely and relevant.

Good marketing automation tools will personalize the ‘from’ name in the subject line. Make a difference with a company name attached to an image. Add a signup form to your content.

3. Invest in Email Marketing Software

Good email marketing software is a must have. Finding the right email marketing tool can make a big difference. Check these choices out. Look for a campaign monitor that displays relevant email metrics.

Constant Contact.

Get real time reporting and lots of templates.


The free version lets you send 2000 emails and has a custom sign up form. A great name to start an email marketing campaign.


This tool is for creators. The opt in feature can go right on a website. Write a custom welcome email with the designer. This email list management system has a free version. The creator starts at $9 a month.


Get real time analytics. Start filtering subscribers based on abandoned carts. Start for free. This is email list management software designed for SMBs.


Add contact tags to send specific emails. There’s no coding required to create custom emails.

4. Group Your Email Subscribers

You want to send relevant content. So you need to group subscribers. Targeting subscribers with contact tags is one method. These are labels to make an email campaign more focused.

These are used to send what’s called constant contact offers to different subscriber’s inboxes.

5. Trial Re-Engagement Campaigns

These are designed to re engage lost subscribers. This important part of email list management deals with email deliverability that’s low.

A re engagement campaign can use automated sequences. These are trigger based on factors like browsing behaviour. You can send time based sequences to inactive subscribers.

6. Get Explicit Permission to Email Subscribers

Email campaigns are best when contact lists are full of prospects that have given their permission. Add an opt in at the end of content for blog subscribers.

You can also use what’s called a double opt in. These contain a verification link confirming the subscription.

Offering testimonials works well too.

7. Let Subscribers Choose

Research says people unsubscribe from email lists because they get too many. Letting them choose their own frequency will boost your email marketing efforts.

8. Get To Those Typos

Proper email list management means getting rid of typos. Or fix addresses that have them.

9. Make Unsubscribing Simple

The goal is to keep people on the list. You should make it easy for them to unsubscribe. Put a handy button on your website and you’ll increase your credibility.

10. Don’t Buy Lists.

These people don’t know you. And you’ll be violating rules under the GDPR.

11. Take Out Bounced Addresses

The server might be busy. But the email addresses might be invalid or blocked. You’ll find unengaged subscribers here too.

12. Remove Spam

These are often easy to spot because they look like nonsense. Some that look like obvious company names with small changes are harder to spot.

Image: Depositphotos

This article, “12 Email List Management Tips” was first published on Small Business Trends