Google Cloud has announced a suite of new AI-driven solutions aimed at transforming the retail industry, addressing challenges such as rising costs, supply chain disruptions, and heightened consumer demand for personalized shopping experiences. The advancements, unveiled ahead of NRF 2025, the retail industry’s largest event, include tools for integrating generative AI, improving search capabilities, and enhancing customer experiences in physical and digital storefronts.

AI Agents Redefine Retail Operations

At the forefront of these innovations is Google Agentspace, a platform combining AI agents, Gemini’s advanced reasoning, Google-quality search, and enterprise data to streamline retail operations. Retail employees can now access relevant information more efficiently, using natural language queries to find product details or operational data instantly.

“AI agents are no longer a futuristic concept; they’re the present reality, transforming customer experiences from browsing to buying and beyond,” said Carrie Tharp, vice president of Global Solutions & Industries at Google Cloud.

Other tools within Google Cloud’s retail portfolio include Vertex AI Agent Builder, enabling retailers to deploy custom AI agents, and NotebookLM for enterprise, designed to boost employee productivity by enhancing access to enterprise data.

Enhanced Search with Vertex AI for Commerce

Google Cloud is leveraging its search expertise with Vertex AI Search for commerce, which integrates generative AI to provide retailers with improved product discovery and recommendations. A key feature, conversational commerce, allows for natural, human-like interactions between customers and digital assistants, helping shoppers locate products or receive personalized suggestions.

Retailers such as Bed, Bath & Beyond have already reported benefits, with the company achieving a 5% improvement in revenue per visitor after implementing Google Cloud’s conversational commerce solutions.

Improving Product Data with Gen AI Catalog Enrichment

Accurate product data is critical in driving sales and customer satisfaction. Google Cloud’s Gen AI Catalog and Content Enrichment enhances product information using multimodal AI models such as Gemini 1.5 Pro and Imagen 3. These models assist retailers in refining product descriptions, attributes, and visuals, resulting in more engaging and accurate product catalogs for digital channels.

This solution also employs multi-agent workflows to streamline product onboarding, empowering retailers to provide richer search results, improved personalization, and higher conversion rates.

Connected Store Solutions for Omnichannel Retail

Google Cloud’s connected store solutions aim to integrate data, insights, and AI to enhance in-store experiences and operational efficiency. Tools such as Google Distributed Cloud and BigQuery support infrastructure and data needs, while Veo and Imagen 3 offer advanced image-to-video and text-to-image generation capabilities.

Retail employees can use these tools to provide customers with instant access to product information and dynamic media experiences on mobile devices, bridging the gap between online and in-store shopping.

This article, “Google Cloud Launches AI Solutions to Revolutionize Retail” was first published on Small Business Trends