What is Brand Storytelling?

Brand storytelling can greatly enhance interest and engagement in you and your business. It has emerged from the explosion of content marketing, brand journalism and article writing that has taken a prominent role in today’s marketing mix. Each one of these brands...

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How to Start a Hot Shot Business

Hot shot businesses have carved out a niche in the fast-paced transportation and logistics markets by offering rapid, on-demand delivery services. If you’re an aspiring entrepreneur navigating the intricacies of starting a hot shot business, our guide will light the...

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Visa and Swift Team Up: What It Means for Small Businesses

Visa and Swift unveiled a strategic collaboration designed to streamline international business-to-business (B2B) payments. This partnership seeks to bolster the connectivity between their expansive networks, ultimately benefiting many small businesses that regularly transact on a global scale. For small business...

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What is a GIF?

Ah, the GIF. We’ve all seen them. They populate the Internet on blogs and social media and are part of what makes news and entertainment sites like Buzzfeed very popular. When a GIF is used with the right content, it can go...

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What Is The Definition Of Solopreneur

Finding the right job is a challenge today. Pay is not great, competition is tough and job satisfaction is low. All these factors are encouraging more people to pursue their entrepreneurial dreams. And one trend that has gained momentum...

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What is Intellectual Property?

Every business has intellectual property which has the potential to be extremely valuable. In simplest terms, intellectual property (often referred to as “IP”) is a type of intangible asset for your business that includes your ideas, inventions, creations and secrets...

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What is Growth Hacking?

There’s a lot of buzz in the startup world around the term “growth hacking.” Many companies have, in fact, hopped on the growth hacking bandwagon and are looking for passionate “growth hackers.” If you are unfamiliar with the term,...

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What is the Dark Web?

So exactly what is the Dark Web? The submerged part of the iceberg, the scary part of the Internet — these are just some depictions of the so-called “Dark Web.” Here’s an exploration what’s behind this part of the Web’s infamous...

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Read This Before Selling to a Private Equity Firm

Most small business owners have the dream of selling their company. Sometimes they are able to sell it to their competitors. Other times private equity firms buy a majority of their company and invests money to grow it more...

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Mastercard Raises Concern About the Credit Card Competition Act for Small Businesses

In a recently dispatched letter to members of the U.S. Congress, Mastercard raised significant concerns about the implications of the Credit Card Competition Act, especially emphasizing the challenges it may pose to consumers, businesses of varying sizes, and financial...

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