As businesses strive to gain more visibility in today’s highly competitive market, different marketing strategies have surfaced that seek to give better results in being able to draw a bigger audience. Email newsletters have been used by companies for...

Email is a vital communication resource that many small businesses rely on to send sensitive, confidential information both inside and outside of the organization. But the prevalence of email as a business tool also makes it susceptible to exploitation and data...

The numbers show that email marketing is still a widely used, and successful, marketing channel. However, your small business can use email marketing in many different ways. How do you choose your approach? One way might be the following chart from...

The U.S. Small Business Administration (SBA) is strengthening its efforts to support businesses and residents affected by the Maui wildfires. Currently, the SBA has approved a massive sum of over $139 million in federal disaster loans aimed at rebuilding...

If you don’t have a good email marketing program, you don’t have a good marketing program — period. A 2013 report from Custora, a New York City-based marketing analytics firm, showed that 7.5 percent of all gained customers are...

Self-care is very important today. There’s a spotlight on beauty skincare treatments because people want healthy skin. The goal and fascination have transcended age, gender, and cultural boundaries. That all means an Esthetician business is a lot more than...

Your business emails may be missing something — a P.S. P.S., or postscript, has long been used in various forms of written communication as a way of adding an additional thought after a message. And if your email signature doesn’t...

So, after seeing the latest numbers, you finally bit the bullet and signed-up for that spiffy new marketing automation software. The problem now is figuring out what to do with the app. You’re excited to get started, but there’s a lot...

What do the latest video marketing statistics tell you about growing your small business? The answers will surprise you. 92% of marketers say that videos are an important part of their marketing strategies, and 88% of them accept that videos offer...

Meta has unveiled its next-generation Ray-Ban Meta smart glasses with eyewear giant EssilorLuxottica. These revamped specs are geared towards integrating digital experiences into daily life more seamlessly, especially for the busy small business owner who may benefit from hands-free...