Getting fake, negative reviews has become an unfortunate part of doing business, but that doesn’t mean you have to tolerate them. Fake reviews are often created by upset customers, disgruntled employees, and sometimes competitors. However, you don’t have to...

If you are like me, you are always looking for ways to build your small business brand online.  One of the most credible ways, especially for tech companies, involves using Crunchbase to build your brand. We recently created a Crunchbase...

In 2017, 80% of Americans shopped online at least monthly. Having a website to showcase your services or products is pivotal in remaining commercially competitive in the 21st century. That said, if nobody is visiting your website to browse...

There’s an old saying in sales, that “you eat what you kill.” This line of thinking is typical in the traditional sales mindset — the job of being a salesperson is supposed to be like being a hunter —...

As the holiday shopping season approaches, are you getting discouraged by visions of shoppers heading to Walmart on Black Friday and ignoring your store? Well, cheer up. According to a study by Spong, reported in MediaPost, 30 percent of...

Your FAQ exists for one purpose: to stand in for the human who would be present and available if your website was a brick-and-mortar shop. When done well, it clarifies concepts, dispels confusion, addresses concerns, reduces frustration, and — perhaps most importantly — removes...

Adobe has taken another giant leap in simplifying content creation for businesses with the all-new Adobe Express with Firefly, a generative AI tool now globally available for desktop web users. What’s New? Adobe Express’s latest edition is pioneering with its AI-first...

There’s no shortage of animals who have become stars on social media. From Grumpy Cat to doggo memes, people love looking at pictures of cute pets on Instagram and similar platforms. Some businesses have even begun to leverage the...

It was bound to happen. Just as home builders began to feel more confident about attracting potential buyers, rising mortgage rates are proving too much for those customers. After steadily rising for seven consecutive months, builder confidence retreated in August...

Amazon has unveiled the next iteration of its top-selling camera range—the Blink Outdoor 4. This innovative device seems poised to provide small business owners with increased efficiency in monitoring, coupled with affordability, without compromising on quality. High-caliber visuals without Battery...